Before getting around to ordering clothes for an event, there are a few easy-to-make changes many people forget to take into consideration. You have probably seen the generic, sponsored event shirts; strange colours, never the right size, and most of the time they’re not exactly a stylish choice. When you’re looking to order clothing for an event even if it’s virtual during this period, it should serve both a practical and stylistic purpose. Today, we will take you through a short checklist of factors to take into consideration before ordering the garments for your event.
- Don’t limit yourself to just t-shirts. Even before you begin brainstorming design ideas, familiarise yourself with the options available to you. www.ripplesprints.com/catalogue You will often be surprised at the range of garments, from sweatpants or headwear to rugby equipment, the variety is usually much larger than anticipated. You can find catalogues on the website of design and print companies or pick up a handbook from them in person. Make sure that you are aware of the array of garments available to you before you order and try something a little different from the typical event t-shirts that most people have come to expect. Event and company garments can work as free marketing if worn following an event so create something that people will feel comfortable in and want to continue wearing.
- What is the purpose of the garment? In order to provide attendees or event members with the appropriate clothing, you must determine the use and benefits of your garment. For example, if you are ordering clothes for your local horse riding team to wear at a competition, you may opt for padded jackets to keep team members warm throughout the event. On the other hand, if you are asking students to help host a university open day, you may order more professional clothing such as branded polos or crew neck sweaters. Of course, the commonly used t-shirt solution remains an option for both of these examples and may usually be the cheaper choice. Nonetheless, finding the appropriate garments may bring longevity to their life cycle. What exactly does this mean? It ties into the stylistic purposes of your garments.
- Clothes are meant to be worn. As simplistic and self-explanatory as it sounds, oftentimes garments for events are created with solely the scope of the event in mind. Style, longevity and comfort are often disregarded but clothes have the potential to keep being worn. This would allow for the promotion and positioning of a brand in the eyes of consumers beyond an event. It is key to recognise the long-term benefits of designing clothing that will be worn more than once. Take the famous Rolling Stones shirts for example. Originally created as concert tour shirts, the band name aloft an open mouth quickly became an iconic fashion staple worn by people of all ages and genders globally. Clothes are also commonly a form of expression, to members of sports clubs, their club’s jacket may be the one they wear daily both as a point of pride and out of comfort. In sum, when designing clothes for events, always keep in mind that the brand may be of great importance to attendees. Create garments that people will want to continue wearing.
- Where is the best position to put sponsorships? Keeping in mind the points made above, it can be difficult choosing a position to place sponsorships without endangering the stylistic achievements of your garment. Sponsors are usually segmented as is pictured below, with different sections of the garment selling at various price points. However, in order to inspire longevity of the garment, you can experiment with creative layouts and segmentations, creating appeal for a traditionally dull garment. Mountain Dew provides a perfect example of this as they have designed numerous sponsored sweaters that ended up in the fashion market for everyday consumers to purchase.
We hope this checklist gives you some clarity and understanding as you plan for an event. If you need any more information or want to order your garments today, feel free to contact us by calling 01224 973009, emailing firstname.lastname@example.org, or reach us through our social media!